- Vinflux
- Industries
- Paints and building materials
Dealers, tinting, contractors and sites, on one record.
Vinflux for paints and building materials connects brands with their distributors, dealers and the contractors who specify the product. Dealer schemes, tinting base and colourant stock, site and project tracking, and painter and contractor programmes.
| Site | Stage | Value | Status |
|---|---|---|---|
| Green Acres Whitefield | Plastering | ₹6.8 L | Dealer assigned |
| Lakeview Towers Hebbal | Painting | ₹11.2 L | Orders placed |
| Sunrise Villas Sarjapur | Tiling | ₹4.1 L | Quote sent |
The problem
In paints and building materials, the dealer counter is where brands win or lose. Contractors walk in with a preference, dealers push the brand with the better scheme, and the brand sees none of it until the month's numbers land.
Dealer schemes
Slab and loyalty schemes worked out by hand and disputed at month end.
Schemes applied on every order, with each dealer's slab progress tracked live.Tinting stock
Dealers run out of base or colourant while a contractor waits.
Base and colourant stock by dealer, with reorder alerts.Contractors
The person who specifies the product is invisible to the brand.
Contractor and painter records linked to dealers and sites.Projects
Site sales tracked in reps' notebooks.
Sites by stage, value and dealer, visible to the brand and distributor.Brand to site. Including the people who choose the product.
Each business runs its own account, and contractors and painters are recorded against the dealers and sites they work with.
Manufacturer
Sets schemes and targets, places tinting machines, sees sell-through.
Depot and distributor
Stocks base, colourants and SKUs, and delivers to dealers.
Dealer
Sells, tints and orders through the distributor.
Contractor and painter
Specifies, buys and earns rewards.
Project
Tracked by stage, value and dealer.
Size of India's paints and coatings market in 2024.
Source: Rubix Data Sciences via Indian Chemical NewsExpected yearly growth to 2030, to about $16.5 billion.
Source: Rubix Data Sciences via Indian Chemical NewsSmall paint makers under pressure from compliance costs and weak distribution.
Source: Rubix Data Sciences via Indian Chemical NewsWorkflows only paints and building materials need.
Dealer schemes and loyalty
Slab, target and display schemes, with live progress for each dealer.
Tinting stock
Base and colourant stock by dealer, with reorders before they run out.
Tinting machines
Machines placed at dealers, tracked by location, usage and service.
Contractor and painter programme
Records, site links and scan-based rewards through your loyalty partner.
Site and project tracking
Projects by stage, expected value, dealer and contractor.
Display audits
Shade cards, displays and branding checked with photos on every visit.
What it runs on. One platform underneath.
The same core runs every tier and every industry. See all modules.
The platform
Paints and building materials edition
Other industry editions
By tier
See your dealer network on one record.
Book a walkthrough. We'll run a dealer scheme, a tinting reorder and a site from enquiry to order.
Built on live operations. Vinflux started inside a multi-branch medical distributor that runs its daily orders, deliveries and billing on it. The platform grew from there to every tier of the channel.
What happens on the call
- We map your channel: who buys from whom, and where stock, schemes and money get stuck today.
- We run one of your real orders through Vinflux, from the order to the payment.
- We plan the rollout: masters, opening stock, and which distributors and territories go first.
Questions from the industry
Something else? Ask us on a demo call.
Can dealers see their scheme progress?
Yes. Dealers see each scheme they qualify for and how close they are to the next slab, in the app and on WhatsApp.
Can we track tinting machines placed at dealers?
Yes. Machines are tracked by dealer, with placement date, usage and service visits.
Does it work for tiles, pipes and adhesives too?
Yes. The edition covers building materials sold through dealers, including tiles, pipes and fittings, adhesives and sanitaryware.
How are contractors and painters managed?
They're recorded with their area, dealers and sites. Rewards run through your loyalty platform, which Vinflux connects to.